Our exclusive apparel collection is inspired by the wild beauty of Lake Placid - from airboats gliding across the water and breathtaking sunsets to caladium fields, native wildlife, & small-town charm that makes this place so special.

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Every design is created by Lake Placid Charter Co. and printed on premium-quality apparel you'll actually wear.  Whether you're spending the day on the lake, relaxing around town, or remembering your favorite airboat adventure, our collection is made to celebrate the Florida lifestyle.